by Amit Gupta | Jul 18, 2026 | Welfare
Improving the IPL From a business perspective, the 2026 edition of the IPL was disappointing. There was an 18.8% year-on-year drop in viewership and, on average, a 26% drop in the viewership of a single match. Worse, there was a 31% drop in the number of brands...
by Amit Gupta | Jul 13, 2026 | Blogs
Of Tendulkar and Suryavanshi Vaibhav Suryavanshi is rightly the new phenomenon of international cricket, with even The New York Times, which has zero interest in the game, writing about him. The comparisons with Sachin Tendulkar are, therefore, obvious since they are...
by Amit Gupta | Jan 28, 2026 | Blogs
Sporting Boycotts Rarely Succeed The recent Bangladeshi decision to withdraw from the 2026 T20 World Cup has led to considerable discussion in India about the future of the game. The actual fact is that sporting boycotts happen all the time and they have a mixed...
by Amit Gupta | Nov 18, 2025 | Blogs
Attention Gautam Gambhir: Poor Pitches are a Bad Idea For some time now Indian cricket coaches and captains have been pushing for curators to make pitches that break up and start turning on day one of a test match. The logic has been that Indian cricketers are past...
by Amit Gupta | Jul 19, 2025 | Blogs
Why India needs to stop playing safe in cricket In the 1970s and 1980s the Indian cricket team had a simple motto: Don’t Lose. This led to the country being ultra-defensive in its approach to a cricket game and the goal was always to ensure a draw and then, possibly,...
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