Improving the IPL

Improving the IPL

Improving the IPL From a business perspective, the 2026 edition of the IPL was disappointing. There was an 18.8% year-on-year drop in viewership and, on average, a 26% drop in the viewership of a single match. Worse, there was a 31% drop in the number of brands...
India and the United States

India and the United States

India and the United States The US celebrated its 250th anniversary (the founding of the United States) on July 4. Let us analyze how India, among America’s allies, living in a fractured, conflict-ridden world, responded to the landmark event. Taking India’s...