Palan 1000 National Campaign and Parenting App

The central government launched recently the “Paalan 1000 – Journey of the First 1000 Days” National Campaign.

The campaign focuses on the cognitive developments of children in the first 2 years of their life.

Paalan 1000 combines early years coaching for parents, families and other caregivers with services designed to meet families’ basic needs. Infants and toddlers are shaped by their experiences – and those experiences are shaped by their caregivers. Caregivers are crucial for a strong start in the first years of life.

The programme is aligned with the mission of the Rashtriya Bal Swasthya Karyakram (RBSK), emphasizing responsive care and focusing interventions on the first 1000 days.

The centre is promoting what is called the “PAALAN 1000 parenting app” that will provide caregivers with practical advice on what they can do in their everyday routine and will help resolve the various doubts of parents and will direct efforts in the development of the child. As has been pointed out above, the App focuses on the cognitive development of children in the first 2 years of their lives.

Cognitive development of children under 2 years is a major focus area of this PAALAN 1000, and have focused on the 6 principles on “Maximize Love”, “Talk & Engage”, “Explore through Movement and Play””Read and Discuss Stories”, “Mother’s Engagement with the Child while Breastfeeding” and “Managing Stress and Staying Calm”.

The campaign was launched by Union Minister of State for Health Bharti Praveen Pawar on August 16 at Mumbai. The launch was a part of “ Early Childhood Development Conclave, Paalan 1000 National Campaign and Parenting App “.

Accentuating the importance of the early phases of a child’s life as its impact can last a lifetime, Pawar said, “The process of a baby’s brain development begins during pregnancy and is influenced by a pregnant woman’s health, nutrition and environment. After birth, apart from the physical growth, a human baby’s brain development paves the way for its future level of intelligence and quality of life. Each day of this journey is special and influences the way a baby develops, grows and learns – not just now, but for her entire life. We need to understand that child survival cannot be addressed in isolation as it is intricately linked to the health of the mother. Therefore, the concept of ‘Continuum of Care’, that emphasises on care during critical life stages in order to improve child survival, is being followed under the national programme.”

She further noted that the first thousand days encompasses the conception as well as the first two years of a child’s life and during this period, the growing child needs the right nutrition, stimulation, love and support. “The first 1000 days establishes a solid platform for a child’s physical, mental, emotional, cognitive and social health”, she highlighted.

“The child health programme under the National Health Mission (NHM) comprehensively integrated interventions which improved child survival and addressed factors contributing to infant and under-five mortality. Hence, our National Health Mission ensures that critical services are made available at home, through community outreach and through health facilities at various levels like primary, first referral units, tertiary health care facilities”, she said.

Stressing how India has taken rapid steps in reducing the child mortality rate from 45 per 1000 live births in 2014 to 35 per 1000 live births in 2019, the minister talked of the government’s constant endeavour to further reduce this rate.