Cows becoming Laxmi in producing wealth, nourishing health and generating employment

Hyderabad-based Charaka Dairy Private Limited, a pioneer in Desi Gir Cows’ dairy farms business, will now manufacture of Ayurveda medicines by launching Charaka Panchagavya Sanjeevi Ghan Capsules, Charaka Panchagavya Sanjeevi liquid, Go Panchakam liquid and capsules and Go Ghritam.

These Ayurveda products are launched as part of the Government of India’s Atma Nirbhar Bharath initiative.

The products concoctions of ‘Panchagavya’ comprising of desi cow milk, ghee, curd, go panchakam and gomairas, are found to be immensely beneficial in curing several human ailments and come broadly under the umbrella of Panchagavya Ayurveda medicines.

The Charaka Dairy Ayurveda medicines are licensed by the Department of Ayush, Telangana.

Dr Vallabhbhai Kathiria, Chairman, Rashtriya Kamdhenu Aayog, Department of Animal Husbandry & Dairying, Government of India, who launched Charaka Ayurveda medicines at Centre for Economic and Social Studies (CESS), Begumpet, Hyderabad on February 8 , has appreciated the initiative of Charaka Dairy Private Limited, in combining the traditional medicine systems of Ayurveda and Panchagavya with the modern technology and developing products which can be easily consumed by health-conscious patrons.

He said, “ This is in line with the Atma Nirbhar Bharath initiative of the Prime Minister, they are inspiring other entrepreneurs to develop innovative techniques to popularize our traditional medicine.

It may be noted that Rashtriya Kamdhenu Aayog(RKA) was established by the Prime Minister in 2019 with the objective of capitalizing on the Cow wealth or ‘Godhan’ for strengthening our rural economy and making India self-reliant in the comity of nations. It is committed to the conservation, protection and development of cows and their progeny and for giving direction to the cattle development programmes.

RKA is high powered permanent body to formulate policy and to provide direction to the implementation of schemes related to cattle so as to give more emphasis on livelihood generation.

RKA believes that cow-centric social, economic and spiritual ecosystem development can contribute towards the fulfillment of vision of Hon’ble Prime Minister. It is time to awake, arise and act for survival of gen-next through judicious use of science and technology in harmony with Mother Cow. It is time for collaboration with all stakeholders, researchers and preachers by exploring the untapped potential of cows for social rejuvenation.

RKA has been consistently endeavoring to increase the use of various cow-panchgavya products to raise the income of farmers, go-palaks, youth, women, self-help groups and other stakeholders.

Incidentally, the RKA had already launched a nation-wide campaign on various platforms of social media to use eco-friendly material in manufacture of idols of Lord Ganesha for last year’s Ganesha Festival. It generated a considerable interest in various stakeholders like dairy farmers / unemployed youth / women and young entrepreneurs / Gaushalas/ Gopalaks / Self Help Groups etc.

Encouraged by the response to our Gaumaya Ganesha Campaign, RKA started a nation-wide campaign to celebrate “Kamdhenu Deepawali Abhiyan”. In this campaign, RKA promoted the use of cow-dung/ Panchgavya to be used extensively during the Diwali Festival.

Accordingly, there have been mass productions of Cow dung based diyas, candles, dhoop, agarbatti, Shubh-Labh, Swastik, Hardboard wall piece paper weight, havan samagri, idols of Lord Ganesha and Lakshmi ji.

Apart from generating business opportunities to thousands of cow-based entrepreneurs / farmers/ women entrepreneurs, the use of cow-dung products will lead to cleaner and healthier environment.

RKA has enhanced its presence through their representatives in every district of all States for the campaign to motivate and facilitate production of cowdung-based items in Gaushalas all over the country along with nationwide marketing plan. Various segments of stakeholders like farmers, manufacturers, entrepreneurs, gaushalas and other concerned are being involved in the process.